Kickstarter, et al. are clear winners with this. Their business model should soon allow individuals/companies to offer equity and turn supporters into investors. Entrepreneurs get increased access to capital, and the act should enable individual investors to invest in startup/small companies that previously were limited to accredited investors.
Critics are concerned about fraud and investor abuse. Both have always been present and always a concern, and we’ll see if this increases the issue or not. The bigger question will be whether the trade off is a net positive or negative.
US News & World Report
Wall Street Journal